Santiago Vivanco: “We have to defend the right of wine as a culture”

04/08/2010

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“I want to give back to wine what wine has given me”. For Pedro Vivanco, Santiago’s father and the mastermind behind the Vivanco Dynasty Museum of Wine Culture, this was the real reason why, some years later, the Riojan town of Briones would bear witness to the foundation of, what was to become, one of the most important and interesting wine museums on the domestic and international scene. Santiago Vivanco, the current managing director of the Wine Museum, administration manager for Bodegas Dinastía Vivanco, and director of the Foundation of the same name, represents the fourth generation of a family of Riojan winemakers devoted to the world of wine and, since 2004, wholly committed to sharing their passion with the public.

With a bachelor’s degree in law and a master’s degree in Viticulture, Oenology and Wine Marketing, Santiago Vivanco has thrown his love of literature, archaeology and wine into a project targeted at disseminating over 8,000 years’ worth of relationship between people, art, and wine.

The Vivanco family’s commitment to the world of wine began in 1915 with the production of its first homemade batch, signalling the start of a long history of hard work and passion for wine, which would culminate in 1990 with the construction of the Dinastía Vivanco bodega together with the purchase of 400 hectares of vineyard in Briones (La Rioja). This family bodega brings together traditional winemaking techniques with a passion for informing the world about everything wine related; a task which is carried out via the Foundation and the Vivanco Dynasty Museum of Wine Culture. According to Santiago, “our bodega offers a range of wines in which we aim to reflect the maximum expression of the Riojan grapes which have adapted to the different terroirs and microclimates present in our vineyards”.