Those interested will be able to register up until 10th July
Spanish wine imports in Hong Kong increased 120 per cent by value in 2011, making this the ideal time to penetrate the market
The 5th edition of the Hong Kong International Wine & Spirits Fair will be held from 8th to 10th November 2012. The official Spanish pavilion, where parallel activities will be carried out with the aim of boosting the profile of the companies taking part, will be jointly organised by the Spanish Foreign Trade Agency (ICEX) and the Spanish Wine Federation (FEV). The pavilion is expected to occupy a total of 720m² of exhibition space and boast 65 exhibitors.
The annual fair, which is organised by the Hong Kong Trade Development Council, has, over the years, gradually positioned itself to become one of the most important wine fairs on the Asian continent. Taking into account the size of the event and the important influx of visitors, the Hong Kong International Wine & Spirits Fair 2012 represents an important showcase for wine’s present and future on the Asian market.
Ever since Hong Kong decided to abolish tax and duty on wine in 2008, the wine market in the city-state has grown irreversibly – both in number of importers as well as volume of business –; this is the first market in the world to eliminate this type of impediment for imports.
Wine consumption in Hong Kong is increasing on a yearly basis thanks to the high purchasing power of its inhabitants. As a result the city-state is one of the best points of entry to the mainland Chinese market. In fact, Spanish wine imports in Hong Kong increased 120 per cent by value in 2011, which indicates that now, more than ever, is the ideal time to penetrate the market.
This activity, which will take place in the HK Convention and Exhibition Centre (HKCEC), could be eligible for funding from the EU via the European Regional Development Fund (ERDF), of which ICEX is an executor.
Those interested in taking part have until Tuesday, 10th July to register.