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Intervín, the space created to boost the wine sector in Alimentaria 2012, reaps international success

Vinorum, a new venture launched as an area devoted to tastings, was firmly established in this edition of the Fair in Barcelona


More than 1,000 wineries came together at Intervín [ © Alimentaria ]

More than 1,000 wineries came together at Intervín [ © Alimentaria ]

For yet another year, Intervin, the space devoted to the wine sector which forms part of Alimentaria, the international food and drinks fair in Barcelona, was the setting for showcasing the latest trends in the wine sector. This four-day biennial event, held from 26th to 29th March in the ‘la Fira’ exhibition centre, proved to be more than sufficient to cover a wide range of activities focusing on the increase in organic and biodynamic wines, the boost given to sustainability in the Spanish wine industry, and wine tourism, as well as the importance of new sectors of the public as potential consumers.

In addition to the exhibitions carried out on each one of the fair’s display stands, which brought together more than 1,000 wineries and occupied 21,000m² of exhibition space, one of the highlights of this edition was the launch of Vinorum. This new space was created to hold tastings and seminars as part of Taste & Flavours, which itself was launched during Alimentaria 2010, and is targeted at heightening awareness about three of Spain’s most emblematic gastronomic products: olive oil, Iberian foodstuffs and wine.

As a result, on this occasion, as part of the ‘50 for 2020’ concept, a unique tasting was carried out with a special selection of fifty red and white wines from Spanish and international wineries. These “wines of the future” were chosen, in line with the latest trends, by five prestigious sommeliers.

As part of the seminars, the Spanish Wine Federation (FEV), with the collaboration of the Spanish Wine and Nutrition Research Foundation (FIVIN), organised three round tables, covering such important subjects for the wine sector as; wine service in restaurants, wine acceptance and consumption among young adults – moderated by the OeMv, Spanish Wine Market Supervisory Board – as well as the future of the market for organic wines.

In relation to the previously mentioned activities, during the conference devoted to sustainability, the Wineries for Climate Protection manifest was presented; a document created by a group of wineries with the aim of fighting climate change. Other activities, such as food and wine pairing, tastings or the launch of new labels by several bodegas (Codorniú, Freixenet, Torres, Sumarroca, Juvé & Camps, Torelló, Cuatro Rayas, Bodegas Ponce, Fariña, Edetària, Castillo de Villafranca, Losada Vinos de Finca, Casar de Burbia and Emendis, as well as others) and appellations, such as Rías Baixas and Ribera del Duero, also formed part of the most important events on the fair’s agenda. The fair was also graced by the presence of wines belonging to well-known celebrities such as Karlos Arguiñano and Andrés Iniesta.

Another of the highlights was the toast carried out by Catalan bodegas, Clos Figueres, Edètaria, Masia Serra and Vinyes Domènech to celebrate the creation of Terra de Garnatxes, an association which aims to heighten awareness about Mediterranean Garnacha wines.

A total of 75 countries from around the world attended Alimentaria 2012, which was inaugurated by TRH The Prince and Princess of Asturias, and has become a hub for international business for food and drink industry trade professionals.

More than 140,000 food and drink trade professionals visited the fair, which occupied almost 100,000 m² of exhibition space located in the Catalan capital, to meet with suppliers, create trade links and discover the sector’s new products. As a result, Alimentaria, with almost 4,000 exhibitors from 75 countries, which, on this occasion, generated 8,000 trade links between Spanish companies and international importers, once again strengthened its position as the most important food and drinks fair in Spain.


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