Murviedro continues to gain ground in large UK supermarkets. Wines from the bodega’s wide range are available in the line of products sold in the most important UK supermarket chains such as ASDA/Wal-Mart, Sainsbury’s, Morrisons and Threshers, where, in addition, this year the company aims to increase its presence.
ASDA/Wal-Mart, with over 300 outlets, chose the M de Murviedro range, made up of attractive and modern style single-varietal wines, as one of its key wine investments with an important value for money ratio. The following wines have been available in its stores since 2009: ‘M de Murviedro Syrah’, ‘M de Murviedro Sauvignon Blanc’, ‘M de Murviedro Rosé’ and ‘M de Murviedro Reserva’, wines which this year will be joined by ‘M de Murviedro Crianza’.
Two other wines from the range are available at Sainsbury’s: the white, ‘Alba de Murviedro’, with its intense tropical aromas and fruity flavour, and ‘Murviedro Crianza’, an elegant red which combines perfectly with British Roast Beef.
While on the shelves at Morrisons consumers can buy the ‘Estrella de Murviedro’ range, made up of a red, a white and a rosé, and ‘Estrella 10’ at the independent retail store, Threshers.